{"title":"Vaynerchuk, Gary","description":null,"products":[{"product_id":"day-trading-attention-how-to-actually-build-brand-and-sales-in-the-new-social-media-world-gary-vaynerchuk-hardcover","title":"Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World -- Gary Vaynerchuk, Hardcover","description":"\u003cp\u003e\"One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.\" \u003cstrong\u003e-- Michael Rubin, CEO of Fanatics\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn his 2013 bestseller \u003cem\u003eJab, Jab, Jab, Right Hook\u003c\/em\u003e, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.\u003c\/p\u003e\u003cp\u003eIn his latest book, Vaynerchuk argues that today's fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the \"TikTokification of Social Media.\" Increasingly, platforms are distributing content based on what users are \u003cem\u003einterested\u003c\/em\u003e in, rather than who they \u003cem\u003efollow\u003c\/em\u003e. In \u003cem\u003eDay Trading Attention\u003c\/em\u003e, Gary offers detailed advice on how small businesses, large corporations, and creators can: \u003c\/p\u003e\u003cul\u003eUnderstand attention--what it is, where it is, where it's underpriced, and how to leverage itProduce relevant, strategic content Use modern advertising platforms to build brand and grow sales in today's rapidly changing environment\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary Vaynerchuk\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/21\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 7.60w x 1.10d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780063317598","brand":"Vaynerchuk, Gary","offers":[{"title":"Default Title","offer_id":45557048836324,"sku":"9780063317598","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/9587\/8628\/files\/9780063317598.jpg?v=1780519618"},{"product_id":"meet-me-in-the-middle-a-veefriends-book-gary-vaynerchuk-hardcover","title":"Meet Me in the Middle: A Veefriends Book -- Gary Vaynerchuk, Hardcover","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eNew York Times\u003c\/em\u003e bestselling author, entrepreneur, and internet personality Gary Vaynerchuk gives kids a jump-start on getting ahead in \u003cem\u003eMeet Me in the Middle\u003c\/em\u003e, an all-original picture book featuring his beloved VeeFriends characters!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWith its unique two-in-one flip-book format, \u003cem\u003eMeet Me in the Middle\u003c\/em\u003e encourages young readers to see how different the world looks from another point of view. Start the book from the front and readers will learn about Eager Eagle's day. Flip it over and readers will see the same story from Patient Pig's perspective. It's a fun story about how real success comes from seeing how the other side does it.\u003c\/p\u003e\u003cp\u003eInspired by the lessons in the million-copy bestselling book \u003cem\u003eTwelve and a Half\u003c\/em\u003e, \u003cem\u003eMeet Me in the Middle\u003c\/em\u003e gives parents and educators a way to talk to kids about empathy, problem solving, and compromise--the essential keys to success, at any age!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary Vaynerchuk\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/16\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 32\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780063320291\u003cbr\u003e\u003cb\u003eAudience:\u003c\/b\u003e Ages 4-8\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 05\/01\/2024","brand":"Vaynerchuk, Gary","offers":[{"title":"Default Title","offer_id":45627797504228,"sku":"9780063320291","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/9587\/8628\/files\/51x7gGTB5qL.jpg?v=1773422600"}],"url":"https:\/\/bookandmortar.com\/collections\/vaynerchuk-gary.oembed","provider":"BookandMortar","version":"1.0","type":"link"}