{"product_id":"apple-the-first-50-years-david-pogue-hardcover","title":"Apple: The First 50 Years -- David Pogue, Hardcover","description":"\u003cb\u003eIn time for Apple's 50th anniversary, CBS \u003ci\u003eSunday Morning\u003c\/i\u003e correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features full-color photos, new facts that correct the record and illuminate its subversive culture, and fresh interviews with the legendary figures who shaped Apple into what it is today.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eOn April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone. \u003cp\u003e\u003c\/p\u003e Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products--Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch--that married advanced technology with beauty, simplicity, and fine design. \u003cp\u003e\u003c\/p\u003e Deeply researched and lavishly illustrated, \u003ci\u003eApple: The First 50 Years\u003c\/i\u003e includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century. \u003cp\u003e\u003c\/p\u003e Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Pogue\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 608\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 7.38w x 1.55d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781982134594\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDavid Pogue is a seven-time Emmy Award winner for his stories on CBS \u003ci\u003eSunday Morning\u003c\/i\u003e, a five-time TED speaker, host of twenty \u003ci\u003eNOVA\u003c\/i\u003e specials on PBS, and a \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author\u003ci\u003e. \u003c\/i\u003eHe's written about Apple for his entire career, including thirteen years as a \u003ci\u003eMacworld \u003c\/i\u003ecolumnist, thirteen more as tech columnist for \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eNew York Times\u003c\/i\u003e, and twenty years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York.\u003c\/p\u003e","brand":"Pogue, David","offers":[{"title":"Default Title","offer_id":48003400564964,"sku":"9781982134594","price":51.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/9587\/8628\/files\/51UgPiCedFL.jpg?v=1773834617","url":"https:\/\/bookandmortar.com\/products\/apple-the-first-50-years-david-pogue-hardcover","provider":"BookandMortar","version":"1.0","type":"link"}