{"product_id":"how-great-ideas-happen-the-hidden-steps-behind-breakthrough-success-george-newman-hardcover","title":"How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success -- George Newman, Hardcover","description":"\u003cb\u003eGreat ideas are all around us, waiting to be discovered. Here's how to find them.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWe're used to imagining creativity as a lightbulb moment--sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered--more like precious artifacts that we unearth and refine? \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eHow Great Ideas Happen\u003c\/i\u003e, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method. The most successful innovators don't wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold. \u003cp\u003e\u003c\/p\u003eWith vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous \"drip\" paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made \u003ci\u003eGraceland\u003c\/i\u003e by carefully sifting through previously recorded material for what he could take away. \u003cp\u003e\u003c\/p\u003eBy revealing the hidden steps behind breakthrough success, \u003ci\u003eHow Great Ideas Happen \u003c\/i\u003euncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideas--this book is your guide.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e George Newman\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/27\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.83d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781668026007\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 11\/01\/2025\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eGeorge Newman is an associate professor at the Rotman School of Management at the University of Toronto and a leading expert on creativity. His research has been featured in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Economist\u003c\/i\u003e, BBC, \u003ci\u003eScientific American\u003c\/i\u003e, \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, and \u003ci\u003eThe Washington Post\u003c\/i\u003e.\u003c\/p\u003e","brand":"Newman, George","offers":[{"title":"Default Title","offer_id":47515407253732,"sku":"9781668026007","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/9587\/8628\/files\/71NC8riQzlL.jpg?v=1780650668","url":"https:\/\/bookandmortar.com\/products\/how-great-ideas-happen-the-hidden-steps-behind-breakthrough-success-george-newman-hardcover","provider":"BookandMortar","version":"1.0","type":"link"}