{"product_id":"playmakers-the-jewish-entrepreneurs-who-created-the-toy-industry-in-america-michael-kimmel-hardcover","title":"Playmakers: The Jewish Entrepreneurs Who Created the Toy Industry in America -- Michael Kimmel, Hardcover","description":"\u003cp\u003eIn 1902, Morris and Rose Michtom invented the Teddy Bear in the back room of their Brooklyn candy store. Together, they launched the Ideal Toy Corporation into a prewar market rife with other first-generation American Jewish toymakers: the Hassenfield brothers of Hasbro, Ruth Moskowicz and Elliot Handler of Mattel, and Joshua Lionel Cowan of Lionel Trains. In \u003cem\u003ePlaymakers\u003c\/em\u003e, Michael Kimmel documents the creation of the idealized American childhood in the twentieth century--an idea developed but not experienced by its creators, whose parents often were poor immigrants from Eastern Europe. From Barbie and G.I. Joe to Popeye, Superman, and Mr. Potato Head, Kimmel follows Jewish toymakers as they climbed the ladder of success alongside Jewish comic book creators, children's authors, parenting experts, and child psychologists. \u003cem\u003ePlaymakers\u003c\/em\u003e shows how the overlapping experiences of being a Jew and a child in twentieth-century America--an outsider looking in, a person desperate to be accepted--created childhood as we know it today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Kimmel\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/17\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781324105282","brand":"Michael Kimmel","offers":[{"title":"Default Title","offer_id":47922590515428,"sku":"9781324105282","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/9587\/8628\/files\/9781324105282.jpg?v=1777307210","url":"https:\/\/bookandmortar.com\/products\/playmakers-the-jewish-entrepreneurs-who-created-the-toy-industry-in-america-michael-kimmel-hardcover","provider":"BookandMortar","version":"1.0","type":"link"}