{"product_id":"that-will-never-work-the-birth-of-netflix-and-the-amazing-life-of-an-idea-marc-randolph-paperback","title":"That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea -- Marc Randolph, Paperback","description":"\u003cb\u003e\"An engaging read that will engross any would-be entrepreneur\" (\u003ci\u003eWall Street Journal\u003c\/i\u003e), now updated with a new afterword by the author: In the tradition of Phil Knight's \u003ci\u003eShoe Dog\u003c\/i\u003e comes the incredible untold story of how Netflix went from concept to company -- all revealed by co-founder and first CEO Marc Randolph.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eOnce upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought--leveraging the internet to rent movies--and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. \u003cp\u003eBut Hastings was intrigued, and the pair--with Hastings as the primary investor and Randolph as the CEO--founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world--even with an idea that many think will never work.\u003c\/p\u003e\u003cp\u003eWhat emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even \u003ci\u003eis \u003c\/i\u003esuccess?\u003c\/p\u003e\u003cp\u003eFrom idea generation to team building to knowing when it's time to let go, \u003ci\u003eThat Will Never Work\u003c\/i\u003e is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc Randolph\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Back Bay Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/07\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.21h x 5.46w x 0.96d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780316530187\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMarc Randolph\u003c\/b\u003e is the co-founder of Netflix, serving as their founding CEO, the executive producer of their website, and a member of their board of directors until his retirement in 2004. Although best known for starting Netflix, Marc's career as Silicon Valley entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups, mentored rising entrepreneurs, and invested in numerous successful tech ventures. He speaks frequently to companies and at industry events nationally and internationally. He lives in Santa Cruz, California.\u003cbr\u003e\u003c\/p\u003e","brand":"Marc Randolph","offers":[{"title":"Default Title","offer_id":67584564494564,"sku":"9780316530187","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/9587\/8628\/files\/9780316530187.jpg?v=1792050661","url":"https:\/\/bookandmortar.com\/products\/that-will-never-work-the-birth-of-netflix-and-the-amazing-life-of-an-idea-marc-randolph-paperback","provider":"BookandMortar","version":"1.0","type":"link"}