{"product_id":"the-return-on-ai-from-promise-to-profit-in-the-age-of-intelligent-business-ashwin-mittal-paperback","title":"The Return on AI: From Promise to Profit in the Age of Intelligent Business -- Ashwin Mittal, Paperback","description":"\u003cp\u003e\u003cstrong\u003eGet your copy today and start turning AI initiatives into real business results.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTurn AI Investments into Real Business Results\u003c\/p\u003e\u003cp\u003eArtificial intelligence is transforming the modern enterprise, yet many organizations struggle to turn AI initiatives into measurable business impact. The Return on AI: From Promise to Profit in the Age of Intelligent Business provides a practical roadmap for leaders who want their AI efforts to deliver real value, not just experimentation. \u003c\/p\u003e\u003cp\u003eWritten by AI industry leader Ashwin Mittal and Kellogg School of Management professor Mohanbir Sawhney, this book introduces the AI Impact Model, a framework designed to help organizations predict the success of AI initiatives, prioritize the right projects, and maximize the return on their AI investments. \u003c\/p\u003e\u003cp\u003eInside, you will learn how to identify the AI opportunities most likely to succeed, avoid costly implementation mistakes, and move from isolated pilot programs to scalable enterprise solutions. Through real-world examples and practical insights, the authors explain the five key factors that determine whether AI initiatives deliver meaningful results.\u003c\/p\u003e\u003cp\u003eWhether you are a business leader, AI practitioner, consultant, or strategist, this book provides the tools to make smarter AI decisions and drive measurable outcomes.\u003c\/p\u003e\u003cp\u003eIf you want AI to create lasting competitive advantage, this book shows how to turn AI's promise into profit.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ashwin Mittal,Mohanbir Sawhney\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Course5 Intelligence Inc.\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 234\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.49d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798995601609","brand":"Ashwin Mittal","offers":[{"title":"Default Title","offer_id":68298217554148,"sku":"9798995601609","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/9587\/8628\/files\/9798995601609.jpg?v=1794642753","url":"https:\/\/bookandmortar.com\/products\/the-return-on-ai-from-promise-to-profit-in-the-age-of-intelligent-business-ashwin-mittal-paperback","provider":"BookandMortar","version":"1.0","type":"link"}