{"product_id":"why-we-buy-the-science-of-shopping-updated-and-revised-for-the-internet-the-global-consumer-and-beyond-paco-underhill-paperback","title":"Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond -- Paco Underhill, Paperback","description":"\u003cb\u003eRevolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThis enlightening edition includes new information on: \u003cp\u003e\u003c\/p\u003e-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. \u003cp\u003e\u003c\/p\u003e-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. \u003cp\u003e\u003c\/p\u003eThe new \u003ci\u003eWhy We Buy\u003c\/i\u003e is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paco Underhill\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/30\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.40w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781416595243\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePaco Underhill is the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarkets, convenience store, food, beverage, and restaurant issues in fifty countries. He has written articles for or been profiled in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003e The Wall Street Journal\u003c\/i\u003e, \u003ci\u003eThe Washington Post\u003c\/i\u003e, \u003ci\u003eThe New Yorker\u003c\/i\u003e, \u003ci\u003eSmithsonian Magazine\u003c\/i\u003e, and more. He lives in New York City\u003c\/p\u003e","brand":"Paco Underhill","offers":[{"title":"Default Title","offer_id":67656290631908,"sku":"9781416595243","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/9587\/8628\/files\/9781416595243.jpg?v=1792396961","url":"https:\/\/bookandmortar.com\/products\/why-we-buy-the-science-of-shopping-updated-and-revised-for-the-internet-the-global-consumer-and-beyond-paco-underhill-paperback","provider":"BookandMortar","version":"1.0","type":"link"}