Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games -- Gina Daddario, Hardcover

Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.

Author: Gina Daddario
Publisher: Bloomsbury Publishing PLC
Published: 05/30/1998
Pages: 184
Binding Type: Hardcover
Weight: 0.80lbs
Size: 8.58h x 5.74w x 0.70d
ISBN: 9780275958565

About the Author

GINA DADDARIO is Associate Professor of Mass Communication at Shenandoah University. She has published numerous articles on women, media, and sport which have appeared in Women's Studies in Communication and Sociology of Sport Journal.