{"product_id":"writing-for-busy-readers-communicate-more-effectively-in-the-real-world-todd-rogers-hardcover","title":"Writing for Busy Readers: Communicate More Effectively in the Real World -- Todd Rogers, Hardcover","description":"\u003cb\u003eWriting \u003ci\u003ewell\u003c\/i\u003e is for school. Writing \u003ci\u003eeffectively\u003c\/i\u003e is for life\u003ci\u003e.\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e \u003c\/b\u003e\u003cbr\u003e Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eLess is more\u003c\/li\u003e\n\u003cli\u003eMake reading easy\u003c\/li\u003e\n\u003cli\u003eDesign for easy navigation\u003c\/li\u003e\n\u003cli\u003eUse enough formatting, but no more\u003c\/li\u003e\n\u003cli\u003eTell readers why they should care\u003c\/li\u003e\n\u003cli\u003eMake responding easy\u003c\/li\u003e\n\u003c\/ul\u003eIncluding many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace. \u003cp\u003e\u003c\/p\u003e When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Todd Rogers, Jessica Lasky-Fink\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dutton\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/05\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.29h x 6.33w x 0.96d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780593187487\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 06\/26\/2023\u003cbr\u003e\u003ci\u003eShelf Awareness\u003c\/i\u003e 09\/02\/2023\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTodd Rogers\u003c\/b\u003e is a Professor of Public Policy at Harvard University, where he has won teaching awards for the past six consecutive years. He is a behavioral scientist and the co-founder of the Analyst Institute and Everyday Labs. His opinion pieces have appeared in the \u003ci\u003eNew York Times\u003c\/i\u003e, the \u003ci\u003eLos Angeles Times\u003c\/i\u003e, and \u003ci\u003ePolitico\u003c\/i\u003e, among others. \u003cb\u003eJessica Lasky-Fink\u003c\/b\u003e is a Ph.D. candidate at the University of California, Berkeley, a senior analyst at EveryDay Labs, and an associate fellow with the Office of Evaluation Sciences. Her research focuses on improving the delivery of social services by connecting low-income populations to government programs.\u003c\/p\u003e","brand":"Todd Rogers","offers":[{"title":"Default Title","offer_id":44353524695268,"sku":"9780593187487","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/9587\/8628\/files\/9780593187487.jpg?v=1719478045","url":"https:\/\/bookandmortar.com\/products\/writing-for-busy-readers-communicate-more-effectively-in-the-real-world-todd-rogers-hardcover","provider":"BookandMortar","version":"1.0","type":"link"}