Good Stress: The Health Benefits of Doing Hard Things -- Jeff Krasno, Hardcover

Ten protocols to counteract the "chronic ease" that creates our modern epidemic of dis-ease, from a wellness industry leader who can prove they work--because he's tested them on himself.

Jeff Krasno, the founder and CEO of the global wellness platform Commune Media, thought he was pretty healthy. Though he suffered from brain fog, chronic fatigue, and bouts of insomnia, those symptoms seemed utterly normal in today's society. When he learned he had diabetes, his first thought was, How can that be? I run a wellness company!

His diagnosis propelled him to consult every expert at his disposal and engage in intensive "me-search" in order to turn his health around. On this journey, he began to form a larger picture of what's wrong with our health in the modern world. In Good Stress--co-authored with his wife, Schuyler Grant, who shepherded him through 300-plus interviews with doctors and helped distill the results into actionable information--Jeff shares what he's learned and outlines a practical program for readers to reset their own health.

Jeff explains that the comforts and conveniences of modern life in the developed world undermine our biology. Humans evolved with Paleolithic stressors and scarcity, which conferred health and resilience.

Modern life sets us up for diabetes, dementia, heart disease, cancer, and more. Chronic disease is the result of chronic ease: an endless abundance of calories, sedentary desk jobs, exposure to blue light, and separation from nature. To come back into balance, we need to thoughtfully subject our bodies and minds to the stressors we're naturally built for.

This book distills the hundreds of conversations that Jeff has had with acclaimed teachers and practitioners in mind-body wellness, including Gabor Mat?, Mark Hyman, Marianne Williamson, and Dr. Sara Gottfried. Jeff gives readers uncommonly wise and relatable guidance for 10 practices to extend both our lifespan and our healthspan, including:

• Time-restricted eating
• Cold and heat exposure
• Light therapy
• Eating "stressed plants"
• Building our "psychological immune system" and more

For each practice, Jeff shares his own experience (there's a great story of how Wim Hof finally convinced him to get into an ice bath); unpacks the science behind it, the place it has in our culture, and the effects it has on body and mind; and explains how to undertake it safely and mindfully.

Author: Jeff Krasno
Publisher: Hay House LLC
Published: 03/25/2025
Pages: 320
Binding Type: Hardcover
ISBN: 9781401993955

About the Author
Jeff Krasno is the CEO and founder of Commune Media, a masterclass platform for well-being featuring the world's most renowned authors and teachers. As the face of the platform, Jeff hosts the Commune podcast, which features over 520 episodes and currently generates over 750,000 monthly downloads, where he has interviewed a wide variety of luminaries from Deepak Chopra to Marianne Williamson to Matthew McConaughey. In addition, Jeff pens a weekly "Commusing" essay exploring well-being, spirituality, and culture that is distributed to an email list of over one million people.

The Commune brand comes to life on a 10-acre retreat center and production facility in Topanga, California, where Jeff hosts immersive events, book launches, and masterminds--including regular retreats where he lectures and leads participants through the protocols of Good Stress.

A prolific cultivator of community, Jeff is also the co-creator of Wanderlust, a global series of wellness events that have been integral to popularizing the practice and principles of yoga in the U.S. and beyond. In 2016, he was selected by Oprah Winfrey to be part of the SuperSoul100 as one of the nation's leading entrepreneurs.

Jeff is married to his college sweetheart, Schuyler Grant. They live in Los Angeles and have three daughters.

Schuyler Grant is the founder and co-director of Kula Yoga Project in NYC, the co-creator of Wanderlust, and co-owner/director of the Commune Topanga retreat center. Schuyler developed a unique and beloved style of alignment-based vinyasa called Kula Flow. The advanced teacher training she has led for over two decades has minted teachers and studio owners worldwide. She was also a creator of the 200- and 300-hour trainings for both Kula and Wanderlust. She is a regular contributor to the Commune platform, which hosts a dozen of her asana and breathwork courses. She is especially proud of Empowered Birth, a course she hosted and co-produced to support women's journey through pregnancy, delivery, and postpartum.

Schuyler opened the first Kula just two blocks north of Ground Zero in 2002, in an effort to help bring some heart and community back to Lower Manhattan. She is exceedingly proud that Kula is still going strong in SoHo and Williamsburg, Brooklyn. She now resides in Los Angeles, with her beloved Jeff Krasno, their three daughters, and four chickens. She leads regular retreats and trainings, and considers herself exceptionally lucky to still love vinyasa-style yoga--and the same man--after all these years.

www.onecommune.com