Moimoi - Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby -- Kazuo Hiraki, Board Book

A playful high-contrast board book from the University of Tokyo "Baby Lab"--scientifically proven to hold baby's attention

"Full of delicious colors and . . . real charm."--The Wall Street Journal

What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books!

How do you say it? "Moi" (もい) is a fun nonsense word that rhymes with "koi." You can change how you say it to match what the moimoi are doing--as they dance, grow, and even sing . . .

Where do they come from? At the University of Tokyo "Baby Lab," Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too!

Author: Kazuo Hiraki
Publisher: Experiment
Published: 04/06/2021
Pages: 24
Binding Type: Board Book
Weight: 0.55lbs
Size: 5.90h x 6.00w x 0.70d
ISBN: 9781615197804
Audience: Baby-Preschool

Review Citation(s):
Kirkus Reviews 05/15/2021