Last Call for Bud Light: The Fall and Future of America's Favorite Beer -- Anson Frericks, Hardcover

The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.

Anson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.

Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.

Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall of an American icon.

Author: Anson Frericks
Publisher: Threshold Editions
Published: 02/04/2025
Pages: 304
Binding Type: Hardcover
Weight: 0.87lbs
Size: 8.38h x 5.50w x 0.71d
ISBN: 9781668070901