Playing to Win: How Strategy Really Works -- A. G. Lafley, Hardcover
Playing to Win: How Strategy Really Works -- A. G. Lafley, Hardcover
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- Where will we play?
- How will we win?
- What capabilities must we have in place to win?
- What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach--and then making the right choices to support it--makes the difference between just playing the game and actually winning.
Author: A. G. Lafley, Roger L. Martin
Publisher: Harvard Business Review Press
Published: 02/05/2013
Pages: 272
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.40h x 6.30w x 1.20d
ISBN: 9781422187395
Award: IndieFab awards - Silver Medal Winner
Review Citation(s):
Publishers Weekly 12/03/2012 pg. 68
Choice 09/01/2013
About the Author
A.G. Lafley has been named the new Chief Executive Officer, President, and Chairman of Procter & Gamble, where he previously served as CEO from 2000-2009. Under Lafley's leadership, P&G's sales doubled, its profits quadrupled, its market value increased by more than $100 billion, and its portfolio of billion-dollar brands--like Tide, Pampers, Olay, and Gillette--grew from 10 to 24 as a result of his focus on winning strategic choices, consumer-driven innovation, and reliable, sustainable growth.
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