Scientific Advertising -- Claude Hopkins, Hardcover
Scientific Advertising -- Claude Hopkins, Hardcover
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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
Author: Claude Hopkins
Publisher: Merchant Books
Published: 02/01/2014
Pages: 88
Binding Type: Hardcover
Weight: 0.67lbs
Size: 9.00h x 6.00w x 0.38d
ISBN: 9781603868044
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